InHouse playbook

Stay lean and focus on the solution, not the paperwork.

This is a brief overview of our philosophy on building startups and crafting great products.

• Technology
• Purpose Mission Values
• Prototyping
• Product Validation
• Planning
• Operations
• Designing
• Business Development
• Apprenticeship

Focus on just one question

How can we concentrate our minuscule resources on the highest likelihood of creating scalable and repeatable business?

If we really think about it, the most important part in answering this question is how well you can figure out the highest likelihood for the least cost.

Think about how a scientist tackles problems. They can never actually prove anything in science, instead, they work hard to falsify things

This means experimenting, failing fast, learning from mistakes, and pivoting quickly when necessary.

Once we find something that works, we double down, refine, and scale that success.

Our Process

Our years of experience have taught us that some of the more traditional software development methodologies don't guarantee great products.

Waterfall software development takes a long time and relies on a ton of up-front planning that might not even pan out. Not to mention you only perform testing and validation once a full prototype has been built.

Waterfall development:

Requirements
        |
        Design
          |
          Development
               |
               Testing
                  |
                  Deployment
                      |
                      Maintenance

This means if your initial planning wasn’t perfect, you’re likely going to have a long road towards re-calibrating to figure out what went wrong.

Instead we try and follow more agile methodologies during development. And do more up front planning through an initial research period where we develop a deep understanding of the problem.

Nobody wants to build a well engineered product that nobody needs. We try and align with new projects by validating their ideas through customer discovery.

Lean startups

We believe the fastest way to build something people want is to create a tight feedback loop.

——> Ideas ———> Build ———> Measure ———> Data ———> Learn ———> Repeat
<—————————————————————————————————————————————————————————————————

The tighter the loop, the more it encourages rapid experimentation over elaborate planning.

We love talking and interviewing your potential customers. Our developers are not afraid of feedback, in fact we crave it. You can't hurt our feelings, we only care about making a great product.

Our gameplan

If you hire us you can be sure of exactly what we will be focused on:

1. Quickly validating ideas at low cost through customer discovery and surveys.

2. Developing a deep knowledge of your business problems.

3. Extracting a clear vision and making sure the problem exists with your customer.

4. Find product market fit quickly, and focus on ideas that you know are winners.

5. Getting validation and customer feedback early and fast.

6. Putting a functional product in your customer’s hands and iterating from there.

7. Identifying the best ideas early and focusing on creativity.

8. Bringing developers and business owners to the same table.

9. Building a product that can easily be built upon and changed by future developers.

10. Applying resources into avenues that have the highest likelihood of creating scalable and repeatable business.

We've taken what we've learned over the past 12+ years in software development and business methodologies to create our own custom formula, which is tailored to each project.